Joost Blogging

Joost - Dusoft forced-fed me an "invite" to the peer-to-peer internet TV by Niklas Zennström and Janus Friis (of Skype and Kazaa fame). We watched a few car reviews including some pretty neat shows about almost mass market cars such as the BMW 130i and VW R32. Of course, the Porsche shows were neat too.

After troubleshooting an issue around logging off Dusoft's account and creating mine in the downloaded player we made Joost fullscreen. The broadcast was split in the middle by the frames of my two 19'' screens. Seeing the unused potentially monetisable real estate - the dark sides around the image, made me gulp at the though of the advertising potential.

Of course, the Joosters possibly gulped in a similar fashion some two years ago, began development with 150 programmers (or rather software developers in New York, London, Leiden and Toulouse - no word on Tallinn or Bratislava).