Sunday, 7 February 2010

Is to. Simply the Shortest URL Shortener Ever?

My Definitive List of Shortest URL Shorteners on this blog is now completely obsolete. All of them were four characters long (including the dot) but a new winer has appeared:


This shortener leaves much to be desired in terms of interface and features BUT: it generates REALLY short URLs such as:

to./jre (which incidentally takes you back to this very post).

That's a total of seven characters. And you can get to it by typing mere three (to.) and hitting Enter in your browser.

This in fact is the shortest URL shortener I am aware of at the moment. It should be easy enough to emulate by other TLDs should the choose to.

I discovered this shortener randomly through a blog comment from Sal. The .to country top level domain (TLD) belongs to the Kingdom of Tonga (H.R.H. Crown Prince Tupouto'a seems in control) and you can register these through, the registrar.

Friday, 5 February 2010

PROKOP 2010 - the new Slovak PR Award

PROKOP 2010, Slovakia's first ever PR awards, will be announced on February 11, 2010 at the "design factory" in Bratislava.

Jury shortlisted 13 projects from seven agencies for the competition organised by the Slovak Association for Public Relations and the advertising trade magazine Stratégie.

SEESAME, an agency from Bratislava, leads the nominees with four shortlists, followed by Neopublic Porter Novelli from Bratislava and Košice-based Communication House with two each.

The competition is divided into three categories: Corporate Communications, B2B and B2C PR, Community Relations and Internal Communication.

The jury is composed of six men and two women and is chaired by Vladimir Bystrov, the Strategic Planning Director at the agency Bizon & Rose in Prague, Czech Republic. The criteria judged are innovativeness, creativity and flexibility, with a view to demonstrated results.

Tickets for the awards ceremony cost EUR 10 and can be purchased by contacting