Saturday, 19 December 2009

People to follow on Twitter in 2010 #follow2010

UPDATED May 21, 2010 with a link to @matushiq's Who to follow on Twitter article (in Slovak)

Technological progress can make your life better. I watched closely the growth of Twitter in 2009 and it has allowed me to listen to (and even communicate with) some amazing people.

They can be found in my follow stream but here is an incomplete annotated list sorted by topics:

Online marketing
@DoshDosh are some of the cleverest and coolest internet marketers out there. @Halfdeck is a SEO with a capital S. @JustinBoland (as @brainsturbator) can run circles around most people. @melanienathan is a very personable Canadian linkbuilder. I am not smart enough to always understand @memeticbrand but when I get it it's amazing content. @rishil rarely posts an uniteresting tweet. @rustybrick, the smart voice in SEO and author of the iPhone Siddur. @WesUnruh is another gem, a clever guy if there ever was one.

Online travel
@alexbainbridge and @hotelblogs are two people in the online travel industry I greatly respect. @travolution is another account worth following for online travel news.

Other English content
I find @mindhackblog tweets always succint and interesting.

@notcot posts lots of fun stuff. I am happy to have met @trendycrew in person thanks to Twitter. @HarvardBiz posts links to great stuff in the Harvard Business Review. @tmbchr is in a class of his own.

The honour roll
These are people who are legends on and off Twitter and justifiedly so:
@andybeal @dannysullivan @dcurtis @fredwilson @johnon @leeodden

Slovak (and CZ) tweets
This list includes a number of people I know in person but know even better thanks to Twitter:
@dusoft who has a well deserved cult following on Twitter, @baoding who converses intelligently in English, Slovak and Hungarian, @braque, the most genuine Slovak marketer on Twitter, @kamelka, a funny Slovak studying abroad, @jurajjavorsky who seems a great guy on and off Twitter and @kvasinka whose several social media streams are well worth following. @madciapka has lots of followers for a good reason. @MarekP is worth following for online marketing stuff. @dmagician is also genuine and smart. @MarkoKolar is a smart and ambitious graphic designer who is a pleasure to work with online. @matushiq is a budding scientist and funny. @seocentrum is good at both domaining and SEO and would make a top class domain broker. @PxPxE are friends who are going to do well on Twitter. @radobato is a massively experienced journalist and a good guy, @TiborHoloda is the best tweeter among Slovak DJs and a genuine, great guy. @tobiasr sometimes has interesting stuff to say (in English).

A few more people/brands good at internet marketing @sifra @ataxocz @cuketka

@brendenwhalley is a long lost close personal friend I am happy to be around again on Twitter. @nanotweets is a friend I hope to never lose touch with.
@georgin is a profile that won't be updated any time soon but luckily the last tweet is recursive. A colleague and friend who we tragically lost (in Slovak) this year and really miss.

People I've left out
I've left out many great people who are not such great Twitterers (but have accounts and should use them more often in 2010). I've also left out some great Twitterers who I don't know personally or whose signal to noise ratio is inconsistent or unfavourable. I am sensitive to anyone who posts stuff that I find sexist, racist, rude or aggressive in a stupid way.

Who do I tag to share their people to #Follow2010:
Anyone I have mentioned is welcome to share a list on Twitter or elsewhere - let me know if you post one so that I can link to it. I want to see @dusoft's list (true to form, came through first here), @alexbainbridge's, @matushiq's (better late than never - Matushiq posts his list in Slovak on May 21) and @ataxocz's.

I will also update this post if I come across any omissions or errors. Happy holidays!

Wednesday, 9 December 2009

Don't Waste Your 'Potential', American Express

I saw an intriguing (to a search markering professional) ad in the underground in London and @dusoft was kind enough to snap this shaky photo of it for me.

American Express urges you to "realise the potential" by using the membership rewards programme. The ad contains a URL ( but also another interesting bit: it says you can just search for 'potential'.

We had a small discussion with @dusoft what that meant. I thought maybe they had optimised for the probably not terribly competitive KW 'potential' on google and ranked. He said the top spots would definitely be taken by dictionary definitions.

I followed up, first trying to search for potential on but nothing related to the campaign came up. When I tried, here is what I saw:

American Express uses Adwords to serve an ad for searches for potential. Surprisingly, the URL displayed with the ad, fails to resolve. The UK version ( does work, but redirects to the hideous

So here is my free advice for UK's American Express:
1. Do not waste your potential!
2. Optimise organically for 'potential', maybe the top position isn't achievable but a top 5 should be for someone with your resources
3. Make sure the display URLs you use for Adwords ads actually resolve
4. Users appreciate clean URLs

Danny Sullivan mentions two examples of entities using a call for search for navigation - Matt Mullenweg says to search for 'Matt' on Google on his business card (see here) and Sony said to search for '2012' to find the film. Unlike American Express, these two seem to work.

Someone with their resources should really be able to do better than this, right?