Countdown to 2008 Elfyourself

This year the elves will be back - only three days to go! On November 17 you can again upload face shots of family and friends to ElfYourself.com and turn them into dancing elves.

The problem with ElfYourself last year was that it was unclear how this massively successful viral campaign benefited its financiers (an office supply chain I still prefer not to name here). Simply said very few of the people who liked the campaign actually remembered the office chain - many in fact thought it was the other (better known) office chain that was behind the campaign.

I can't wait to see whether and how the makers of ElfYourself have taken the criticism on board this year.